Sori & Paper

Sori & Paper

Scope

Brand Identity
Brand Strategy

Challenge

Client struggled to establish their own brand identity due to business changes that they had to implement along the way. They were stuck with their old visuals and wasn't sure of what the brand is really all about.

Outcome & Impact

Sori and Paper went from figuring things out on impulse to having a clear direction for their brand. Making decisions now feels a lot easier and more aligned.

Client felt the re-brand, especially during Planner Con where people gave positive thoughts with the brand and loved Sori, their mascot. 💛

Team

Pau De Mesa
Aubrey Vibar
Jhona Vitor

I loved the way we worked together! I think it was really helpful to branding newbies like me!

We really just want to thank the whole Yello team for giving our brand a rebirth! It was challenging at first because I only have the vision of how Sori & Paper would look like in plain text but your team made the whole idea come to life with a mascot on the side! Excited to have more soulful, mindful days with Sori!