Philippine Coding Camp
Keeping up with the times never felt more fun!
Philippine Coding Camp is a digital learning center that caters from children to adults. PCC aims to equip their students with the technical abilities from the comforts of their own homes.
See firsthand how Yello crafted a fresh new look for Philippine Coding Camp!
How can you create another brand based on an already established one?
Manila Coding Camp (MCC) wanted to build a mother brand, the Philippine Coding Camp (PCC). PCC needs a visual brand identity that resembles MCC yet has its own uniqueness. We also need to ensure that the new PCC brand appeals to their target market: professionals and moms of curious kids!
OUTCOME & IMPACT
We came up with 5 logo studies based on the 3 art directions proposed. These art directions focused on PCCI’s goal to not veer away from MCC logo– a geometrically formed symbol using the brand’s initial letters.
The logo studies are to signify the PCCI’s ability to create meaningful relationships and communicate technology education throughout the country.