Curlico. is hair care brand in the Philippines, made by a curly gal, for curly gals (and guys!). This local store doesn’t just support you by providing hair care products, they also have their own curly community you can keep in touch with! Curly heads stay winning ✨
“I have a logo but it’s not enough to represent my brand!”
Developing a visual brand goes beyond just a logo, but the catch is we don’t want to veer away from what they have already established successfully. So, how do we craft fresh designs while making sure that we still capture their brand identity? That’s the tricky part.
OUTCOME & IMPACT
Yello Studio crafted Curlico.’s very own logomark that did not stray far from their current logo. One glance at it and you’ll know that it’s Curlico. 😉 On top of this, we created fresh design elements and icon highlights that tell their story well!