Nav’s Coffee Hideout

Nav’s Coffee Hideout

Scope

Brand Identity

Brand Strategy

Menu Design

Poster Design

Social Media

Challenge

Nav, a new coffee startup, faced the challenge of standing out in the saturated coffee market of Angeles City. The brand wanted to develop a unique positioning strategy to attract its target audience and differentiate itself from other coffee shops.

Outcome & Impact

We built a brand narrative that resonates with Nav’s target audience with a relatable mascot. This mascot will visually embody the brand, fostering a memorable connection with customers and symbolizing the cafe's values. Our goal is to integrate Nav’s personal touch, creating a unique bond between the cafe and its community.

Team

Russell Maramot

Mike Ripdos

Pau De Mesa

Thea Torres

Janella Francisco

“Because of Nav’s rebrand, we got a lot of customers when we launched the first week.”

“Nagulat ako kinabukasan–talagang naexcite ako. So far yung brand reveal video, yun yung pinakamataas na reach which means, talagang may effect sa market. Very unusual na biglang dadami yung customers, sa tagal naming hindi nag eeffort sa social media.”