Brand Identity

Brand Strategy

Fit & Lit, an all-in-one health and wealth companion, faced confusion in developing design concepts that effectively combined personal training services with insurance solutions.

The challenge was to create a cohesive visual identity that communicates their dual focus on physical fitness and financial literacy.

After positioning Fit & Lit's brand, we developed a targeted art direction that aligns with its core values. This approach effectively appeals to individuals seeking long-term well-being and willing to invest in fitness and financial stability services.

EJ Muncal

Pau De Mesa