Awareness on Indigenous Pinoy Street Games
This is a case study project only. Made for school purposes.
This campaign is designed to create awareness on indigenous Pinoy street games like the tumbang-preso, luksong lubid, luksong baka etc. The idea was to use rounded, basic and fun elements with a warm-tone color palette to make it visually appealing for the target market.
The colors used in the illustration are warm colors. These colors represents the summer season in the Philippines, the best time of the year to play Pinoy games.
The images are associated to the words fun, adventure, and outdoor. We illustrated cute creatures to attract the target market- the kids.