Aerial Yoga Life

Branding | Youtube | Instagram

Aerial Yoga Life is building a community of confident women who feel empowered by their body. They use Youtube as their main platform for teaching aerial yoga. As a brand, they’ve been growing and wanted to expand their reach on different platforms such as Facebook, Instagram and Kajabi.

I was very thankful for the opportunity to become a part of their team and help them with their graphic needs such as revamping their Youtube page. We started with knowing their brand by answering our brand questionnaire. From there, we started developing Aerial Yoga Life’s art direction and brand guide.

ART DIRECTION

Clean
Relatable
Personal
Calm

Aerial Yoga Life is building a community of confident women who feel empowered by their body.

We added minimal design elements along with a clean flat background so it won’t be too much clutter. Posts with great photos will also work in expressing the brand’s identity.

LOGO USAGE

Our logo is a combination of a pictorial mark and a wordmark. It can stand alone as a wordmark but not a pictorial mark.

PRIMARY COLORS

SECONDARY COLORS

TYPOGRAPHY

We use Sofia Pro as the main font for the body texts and it’s variations as per requirement.

To complement the main typeface, we use a script and san-serif font for headings, and decorative type of layouts.

FONT-PAIRING

It is important to maintain these type of pairings. This allows for clarity, consistency, and a strong hierarchy for all communications. If Phoreus Cherokee is used for heading, the body should be Sofia Pro.

ELEMENTS

Abstract Shapes
Hand-drawn Shapes and Elements
Floral, Nature, Aerial Elements
Textured or Not Textured

These organic elements represent things from the natural world, the simple curves depict the feeling of calmness and authenticity.

Polaroids
Paper and Tapes
Journal
Hand-written

These elements are usually used for journals, diaries, or something that is related to keeping memories. It evokes the feeling of being welcomed and relatable.