Aerial Yoga Life
Branding | Youtube | Instagram
Aerial Yoga Life is building a community of confident women who feel empowered by their body. They use Youtube as their main platform for teaching aerial yoga. As a brand, they’ve been growing and wanted to expand their reach on different platforms such as Facebook, Instagram and Kajabi.
I was very thankful for the opportunity to become a part of their team and help them with their graphic needs such as revamping their Youtube page. We started with knowing their brand by answering our brand questionnaire. From there, we started developing Aerial Yoga Life’s art direction and brand guide.
Aerial Yoga Life is building a community of confident women who feel empowered by their body.
We added minimal design elements along with a clean flat background so it won’t be too much clutter. Posts with great photos will also work in expressing the brand’s identity.
Our logo is a combination of a pictorial mark and a wordmark. It can stand alone as a wordmark but not a pictorial mark.
We use Sofia Pro as the main font for the body texts and it’s variations as per requirement.
To complement the main typeface, we use a script and san-serif font for headings, and decorative type of layouts.
It is important to maintain these type of pairings. This allows for clarity, consistency, and a strong hierarchy for all communications. If Phoreus Cherokee is used for heading, the body should be Sofia Pro.
Hand-drawn Shapes and Elements
Floral, Nature, Aerial Elements
Textured or Not Textured
Paper and Tapes
These elements are usually used for journals, diaries, or something that is related to keeping memories. It evokes the feeling of being welcomed and relatable.
Facebook Cover Photo