Helping Aerial Yoga Life elevate their branding.
Aerial Yoga Life is building a community of confidently beautiful women. Dedicated to empowering women one mindful pose at a time, they primarily use Youtube as their main platform for teaching aerial yoga. As a brand, they’ve been growing and wanted to expand their reach on different platforms such as Facebook, Instagram, and Kajabi.
BRANDING
WEBSITE DESIGN
COURSE DESIGN
MERCHANDISE DESIGN
SOCIAL MEDIA
CLIENT
Aerial Yoga Life – Jessical Tindall
CHALLENGE
“We had a lot on our plate and our branding and look of our business were suffering…”
Aerial Yoga Life needs someone to take the branding and design work out of their hands so that they can free up more time to focus on what they do best— Aerial yoga. A consistent visual brand across all their platforms will ensure that they have clearer messaging.
OUTCOME & IMPACT
Yello Studio helped to elevate Aerial Yoga Life’s visual brand without deviating from its current logo design. We wanted to capture what makes Aerial Yoga Life so unique in the art direction we crafted. From the colors to the fonts and typography, every course launch and social media post will have that signature Aerial Yoga Life look!
ART DIRECTION
Clean
Relatable
Personal
Calm
Aerial Yoga Life is building a community of confident women who feel empowered by their body.
We added minimal design elements along with a clean flat background so it won’t be too much clutter. Posts with great photos will also work in expressing the brand’s identity.
LOGO USAGE
Our logo is a combination of a pictorial mark and a wordmark. It can stand alone as a wordmark but not a pictorial mark.
PRIMARY COLORS
SECONDARY COLORS
TYPOGRAPHY
We use Sofia Pro as the main font for the body texts and it’s variations as per requirement.
To complement the main typeface, we use a script and san-serif font for headings, and decorative type of layouts.
FONT-PAIRING
It is important to maintain these type of pairings. This allows for clarity, consistency, and a strong hierarchy for all communications. If Phoreus Cherokee is used for heading, the body should be Sofia Pro.
ELEMENTS
Abstract Shapes
Hand-drawn Shapes and Elements
Floral, Nature, Aerial Elements
Textured or Not Textured
Polaroids
Paper and Tapes
Journal
Hand-written
These elements are usually used for journals, diaries, or something that is related to keeping memories. It evokes the feeling of being welcomed and relatable.
APPLICATIONS
Before
After
Facebook Cover Photo
